#KnickersForever: Agent Provocateur AW15 Campaign

#KnickersForever: Agent Provocateur AW15 Campaign

Once upon a time, down a sordid Soho alley, in a pink room that smelled of Moroccan roses, seduction and musk, there was a shop girl. All day long this shop girl folded tiny clouds of lace and silk into black lacquer drawers; she wrapped beautiful women into straps of glittering crystal and she guessed the cup sizes of flustered mens’ lovers. And she loved it. Because she was working in the sexiest shop in the world.

From the pink and black gift boxes to the flashing neon signs emblazoned with ‘Knickers Forever’, everything that is iconic about Agent Provocateur is celebrated in glorious pink playfulness for AW15.

The stars of the campaign are two ex-Agent Provocateur shop girls: singer Paloma Faith and photographer Alice Hawkins, both of whom went on to achieve international fame in their respective fields, but never forgot their days in pink uniform.

Paloma Faith plays the ultimate AP store manager for AW15; glamorous, bold and beautiful. Under her winking rule the Agents wreak havoc in the fantasy store, playing dress-up in the back rooms and cleaning windows in their garters. Hawkins’ playful images of the AW15 collection were inspired by her personal collection of cheeky Polaroids, taken during her days as an Agent and allowing AP fans a true insight into what really goes on behind those black lacquered doors.

p1  tea break


The Famous Knickers Forever sign will this season be the driving concept behind a multi-channel social media campaign, engaging real AP store girls, famous ex-Agents and AP fans alike. Launching for the first time on Snapchat and Periscope, the #KnickersForever campaign will allow AP fans a true insight to Agent Provocateur behind the dressed windows and the silk curtains, beyond the stockroom, and straight to the origins of the world’s sexiest lingerie.

Tune in on 8th Sept on Snapchat and catch her live Q&A on Periscope at 12pm GMT.


Shop Mona Range 


Shop Cathie Gown & Willa Range


Shop Maxene Range


Shop Laretta Range


Nicolle – Coming Soon

MODEL: Paloma Faith
PHOTO: Alice Hawkins
HAIR: Eamonn Hughes
MAKE UP: Lan Nguyan
STYLING: Karl Plewka
Shot at Agent Provocateur Broadwick Street London

See what our Shop Girls have getting up to now on Tumblr:

Posted Sep 7, 2015