Once upon a time, down a sordid Soho alley, in a pink room that smelled of Moroccan roses, seduction and musk, there were three shop girls and their sassy store manager. All day long these shop girls folded tiny clouds of lace and silk into black lacquer drawers; they wrapped beautiful women into straps of glittering crystal and they guessed the cup sizes of flustered mens’ lovers. And they loved it. Because they were working in the sexiest shop in the world.
From the pink and black gift boxes to the flashing neon signs emblazoned with ‘Knickers Forever’, everything that is iconic about Agent Provocateur is celebrated in glorious pink playfulness for AW15.
The Famous Knickers Forever sign will this season be the driving concept behind a multi-channel social media campaign, engaging real AP store girls, famous ex-Agents and AP fans alike. Launching for the first time on Snapchat, Periscope and Tumblr the #KnickersForever campaign will allow AP fans a true insight to Agent Provocateur behind the dressed windows and the silk curtains, beyond the stockroom, and straight to the origins of the world’s sexiest lingerie.
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