Miss AP's Diary

SS15: The Thrill of the Chase

SS15: The Thrill of the Chase

‘Life makes detectives of all of us. There’s something at the end of the trail that we’re all looking for.’ – David Lynch

‘Life makes detectives of all of us. There’s something at the end of the trail that we’re all looking for.’ – David Lynch

About this time a year ago, I started to notice that Sarah Shotton’s desk at APHQ was becoming increasingly stacked high with grotty old paperback books, so much so that the flame-red hair of our creative director could barely be glimpsed from behind them.

Sarah was on an adrenaline-fuelled spree chasing knickers through the dark and murderous alleyways of pulp fiction novels and 1960’s girl gang B-movies. She was honing in on the inspiration for the SS15 collection, fast and furiously. The pulp fiction novels cluttering her desk had titles like DRIFTERS DELIGHT (Her escapades were the shock of the town!) and TARNISHED TEENS (She was doomed to degradation).
There’s always something interesting on the bookshelves in the Agent Provocateur headquarters.

Developing a new collection is always a thrill, and always a chase. From the brazen hussies of the trashy detective rags the design team accelerated into the vicious world of the girl gang, where backstabbing bikers and murderous teenagers captured their imaginations. Shotton’s office began to look like a crime scene, with clippings of switchblade sisters and runaway rebels scattered all over the floor next to swatches of leather, bullet cartridges, magnifying glasses and mean girls. Every time I came in to give my tuppence worth (more ouverts, deeper plunges please team) they would have turned another corner in the trail, and a dazzling new idea would have formed.

And somewhere along the trail, we found Naomi, probably the most dazzling idea of all. We’d been searching for a killer queen, and they don’t come much more fully formed than Naomi Campbell. We had our crack team, we had our killer, and we had our girl gang members Stevie, Evalyne, Tammi and friends: we had SS15 in the can.

But even though we’ve raced to the raciest ever finish line, the story isn’t over yet – it’s your turn to take up the trail and bring the girls on new adventures. So rev up, strap in tight, pedals down, asses up: get ready for a heart-racing ride into Spring Summer 2015.

Posted Mar 13, 2015
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