A Lesson in Lace

A Lesson in Lace

Allow yourselves to get comfortable, boys and girls; it’s time for a little history lesson. With a bit of science thrown in for good measure.

Let’s begin:
When you buy a piece of lingerie from Agent Provocateur, you are not just buying the sexiest lingerie on earth, you are also buying into 120 years of heritage. The knicker buffs amongst you will cry out in protest that no, the first Agent Provocateur boutique opened its doors in London’s Soho in 1994 – and you’d be right. But what you may not know is that Agent Provocateur works with only the finest artisans in the world in putting together our tiny little whisps of finery, and amongst these is Sophie Hallette, a 120 year old French lace house where the majority of our fine Leavers lace is custom made.

You don’t get much better provenance than that.

Eugene Hallette founded La Maison Hallette in 1887 in Caudry in Northern France. It was a sleepy town that began to boom in the mid 19th century thanks to a thriving industry in lacemaking (of 170 lace makers based in the town, Hallette was the third largest). Hallette’s business passed through generations of the family until it was bought by the entrepreneur Etienne Lescroart, who grew the business so much that news of its superior quality travelled beyond Paris, through London, and all the way to Hollywood where it reached the attention of one Miss Marilyn Monroe.

Are you keeping up?

In 1953, the platinum blonde bombshell poured her famous curves into a shimmering bustier dress made entirely of Sophie Hallette ivory lace. It was an instant icon. So successful was the lace that the House of Hallette preserved the exact pattern and guess where you can find it today? On your very own cleavage if you are one of the bombshells who scooped up the Denver set this season.

Now, here’s the science part – here at Agent Provocateur we call it Hallette’s Law of Sexuality:

The curves of the female body multiplied by the lines of a piece of Hallette lace is equal and opposite to the force of gravity when a member of the opposite sex perceives it.

Translation: wear the lace and certain things cannot fail to go up.

I hope you’ve enjoyed your lesson today, boys and girls. Your homework: try the experiment out for yourselves at home. I’ll look forward to hearing the results.

Posted Feb 24, 2015