The Brand’s Story
Founded in 1994, Agent Provocateur has become an iconic globally recognised brand,
rightfully earning its place as a benchmark brand in the world of lingerie.
Our brand is confident, sensual and irreverent. We are known for our craftmanship,
fit, our use of beautiful fabrics and our playfulness. Agent Provocateur’s unique
brand image is renowned for being provocative and yet always leaves something
to the imagination.