Crystal Renn stars in our SS13 Campaign, “On the road”

Crystal Renn stars in our SS13 Campaign, “On the road”

Inspired by classic American road movies the campaign celebrates a whirlwind of adventure and nostalgia.

“The campaign embodies the brightness and boldness of the Spring Summer 2013 lingerie collection. I wanted to capture the inspirational spirit of freedom and wild adventure I feel from watching ‘Thelma and Louise’ and by listening to Joan Jett. Crystal is transformed into a rock and roll prom queen, with a retro glamour sensibility that is so intrinsic to our brand.” – Sarah Shotton

The campaign was photographed by Editor in Chief of Purple Fashion, Olivier Zahm and showcases Crystal as the spirited pin up sultrily draped across a vintage Mercedes at sunset in the desert.

“I wanted the Agent Provocateur girls to escape the city and the boudoir and go on an adventure,” “The gas station is a fetish, a place to have fun and stretch your legs after hours of driving, a place where you can accidently meet a handsome stranger.”